Meet the ICON Dream Team

Normita Joven

President, CEO, & Founder



Starting with nothing more than a dream and passion to help new artists get a start in the competitive entertainment business, Normita Joven created Icon Studios Dallas in June 2010 providing a vehicle to help all types of artists succeed in TV, film, modeling, promotions, and live events worldwide. Ms. Joven is a philanthropist who enjoys  supporting charities, local artists, and community events. She is the corporate sponsor of such fashion shows and non-profit organizations as New York Fashion Week, Men's Fashion Week Dallas (MFWD), Runway Dallas (RWD), DFW Teen Fashion Week, Dallas Fashion Week, Miami in Dallas, Fire & Ice, Arc of Fashion, Citizens Development Center, Salvation Army, and more. Normita feels honored and blessed to have been able to help so many artists fulfill their dreams and goals in creating a career in arts and entertainment, as well as create strong leaders and role models in the process. Ms. Joven is currently working with her production team to create a broadcast network dedicated to lifestyle and entertainment.


Before creating Icon Studios Dallas, Ms. Joven enjoyed a career as a Marketing Manager and Executive Producer for fashion shows, in addition to producing and coordinating elite high-profile/VIP events. As a professional columnist and reporter for the 100 year old international fashion and beauty magazine, Beauty Fashion, headquartered in New York, Ms. Joven had the privilege of covering high profile events in the beauty industry for over 10 years interviewing such celebrities as Carlos Santana, Kim Kardashian, Jessica Simpson, and Sean Jean "P Diddy" Combs.


As an honors graduate from Southern Methodist University (SMU), Ms. Joven holds a Bachelors degree majoring in Broadcast Journalism and minoring in Womens Studies.


In order to keep up with the exciting pace of her position, Ms. Joven stays active physically and in the community.  Her MMA training ranked her second in the State of Texas in Competitive Karate. She is currently working with an inner city Outreach Program teaching martial arts. Ms. Joven understands the entertainment field from every aspect.  She has appeared in hundreds of commercials, television programs, films and commercial print. Most recently she was the fight choreographer for international “Fighting Dirt with Elegance” campaign. Her background as a marketing and sales specialist, performer, journalist, producer and manager allows her to appreciate and facilitate the needs of any production. The slogan for Icon Studios Dallas is “Inspiring Artists to Live their Dreams,” and the goal is to motivate and empower people through the arts. 


Grant Phillips

ICON Agent and Live.Me Manager



Grant Phillps is the assistant for Normita Joven at Icon Studios where he takes on many demanding tasks such as submitting talent to industry professionals, and managing the ICON Live.Me team. Icon Studios Dallas has gained a portfolio of over 1,000 clients and growing for their actors and models, and Mr. Phillips thrives at the constant negotiations, communication and challenging tasks he is faced with on a day to day basis. He also owns his own Business Dfwpartycab where he gives party cab rides to clients all over the Dallas metroplex. 


Having been born and raised in Texas with the exception of 12 years of his life Mr. Phillips has always had one professional write direct and produce movies. Mr. Phillips went to college and acheived a two year associates of arts degree from Mississippi Gulf Coast Community College and A Bachelor of Fine Arts Degree from University of Texas at Arlington. He has worked on feature length films, music videos, television shows, multiple commercial shoots and short films.  He understands that to get where he wants to be in life he has to trust in God and walk through open doors whenever he can. 


Mr. Phillips endeavors to always be a better version of himself than he was the day before.


Gideon Swift

ICON Talent and Location Acquisition



Gideon Swift is a performer of stage and screen. Extremely likeable and ambitious, Gideon Swift is an performance artist, musician, art and fashion enthusiast, promoter, manager, and designer to name just a few of his many skills. Let us know what type of location you need for your next TV/film project, or what type of talent you are casting and Gideon Swift will probably know the answer! There is definitely never a dull moment when Gideon Swift is around. We are excited to have you as part of the ICON Team and definitely the ICON Family!



Robert Anderson

ICON Fashion/Special Events Producer



Lifestyle Liasion + Traveler

Producer of NC International Pageant

Fashion and Special Events Producer for ICON Events



Contact Us


Model & Talent Management


Office Address:


Showcase Productions

140 Parkhouse 

Dallas, Texas 75207






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