President, CEO, & Founder
Starting with nothing more than a dream and passion to help new artists get a start in the competitive entertainment business, Normita Joven created Icon Studios Dallas in June 2010 providing a vehicle to help all types of artists succeed in TV, film, modeling, promotions, and live events worldwide. Ms. Joven is a philanthropist who enjoys supporting charities, local artists, and community events. She is the corporate sponsor of such fashion shows and non-profit organizations as Men's Fashion Week Dallas (MFWD), Runway Dallas (RWD), DFW Teen Fashion Week, Dallas Fashion Week, Miami in Dallas, Fire & Ice, Arc of Fashion, Citizens Development Center, Salvation Army, and more. Normita feels honored and blessed to have been able to help so many artists fulfill their dreams and goals in creating a career in arts and entertainment, as well as create strong leaders and role models in the process. Ms. Joven is currently working with her production team to create a broadcast network dedicated to lifestyle and entertainment.
Before creating Icon Studios Dallas, Ms. Joven enjoyed a career as a Marketing Manager and Executive Producer for fashion shows, in addition to producing and coordinating elite high-profile/VIP events. As a professional columnist and reporter for the 100 year old international fashion and beauty magazine, Beauty Fashion, headquartered in New York, Ms. Joven had the privilege of covering high profile events in the beauty industry for over 10 years interviewing such celebrities as Carlos Santana, Kim Kardashian, Jessica Simpson, and Sean Jean "P Diddy" Combs.
As an honors graduate from Southern Methodist University (SMU), Ms. Joven holds a Bachelors degree majoring in Broadcast Journalism and minoring in Womens Studies.
In order to keep up with the exciting pace of her position, Ms. Joven stays active physically and in the community. Her MMA training ranked her second in the State of Texas in Competitive Karate. She is currently working with an inner city Outreach Program teaching martial arts. Ms. Joven understands the entertainment field from every aspect. She has appeared in hundreds of commercials, television programs, films and commercial print. Most recently she was the fight choreographer for Maids.com international “Fighting Dirt with Elegance” campaign. Her background as a marketing and sales specialist, performer, journalist, producer and manager allows her to appreciate and facilitate the needs of any production. The slogan for Icon Studios Dallas is “Inspiring Artists to Live their Dreams,” and the goal is to motivate and empower people through the arts.
ICON Talent and Location Acquisition
Gideon Swift is a performer of stage and screen. Extremely likeable and ambitious, Gideon Swift is an performance artist, musician, art and fashion enthusiast, promoter, manager, and designer to name just a few of his many skills. Let us know what type of location you need for your next TV/film project, or what type of talent you are casting and Gideon Swift will probably know the answer! There is definitely never a dull moment when Gideon Swift is around. We are excited to have you as part of the ICON Team and definitely the ICON Family!