Meet the ICON Team
President & CEO
Starting with nothing more than a dream and passion to help new artists get a start in the competitive entertainment business, Normita Joven created Icon Studios Dallas in June 2010 providing a vehicle to help all types of artists succeed in TV, film, modeling, promotions, and live events worldwide. Ms. Joven is a philanthropist who enjoys supporting charities, local artists, and community events. She is the corporate sponsor of such fashion shows and non-profit organizations as Runway Dallas (RWD), DFW Teen Fashion Week, Dallas Fashion Week, Miami in Dallas, Fire & Ice, Arc of Fashion, Citizens Development Center, Salvation Army, and many more. Normita feels honored and blessed to have been able to help so many artists fulfill their dreams and goals in creating a career in arts and entertainment, as well as create strong leaders and role models in the process.
Before creating Icon Studios Dallas, Ms. Joven enjoyed a career as a Marketing Manager and Executive Producer for fashion shows, in addition to producing and coordinating elite high-profile/VIP events. As a professional columnist and reporter for the 100 year old international fashion and beauty magazine, Beauty Fashion, headquartered in New York, Ms. Joven had the privilege of covering high profile events in the beauty industry for over 10 years interviewing such celebrities as Carlos Santana, Kim Kardashian, Jessica Simpson, and Sean Jean "P Diddy" Combs.
As an honors graduate from Southern Methodist University (SMU), Ms. Joven holds a Bachelors degree majoring in Broadcast Journalism and minoring in Womens Studies.
In order to keep up with the exciting pace of her position, Ms. Joven stays active physically and in the community. Her MMA training ranked her second in the State of Texas in Competitive Karate. She is currently working with an inner city Outreach Program teaching martial arts. Ms. Joven understands the entertainment field from every aspect. She has appeared in hundreds of commercials, television programs, films and commercial print. Most recently she was the fight choreographer for Maids.com international “Fighting Dirt with Elegance” campaign. Her background as a marketing and sales specialist, performer, journalist, producer and manager allows her to appreciate and facilitate the needs of any production. The slogan for Icon Studios Dallas is “Inspire Artists to Live their Dreams,” and the goal is to motivate and empower people through the arts.
Director of Talent
Patricia McHaney is a seasoned commercial print model who has always had a passion in the beauty and fashion industries for as long as she can remember. At the age of 17 Patricia was an entrepreneur in the beauty industry owning her own Nail salon called "Nails by Patricia" and she was also a freelance Make Up Artist which lead her into developing a passion for joining the modeling industry. Despite the many challenges that come with being in the modeling industry, Patricia said she never accepted "NO" for an answer and kept her dream alive in becoming a commercial print model. As time went by, Patricia continued her entreprenurial spirit alive and became a REALTOR and Commercial and BUSINESS BROKER. From small to big business transactions, international to local businesses, and residential to commercial relationships built along the way. She was a top million dollar producer in Real Estate and represented several builders where Patricia designed, staged and sold beautiful custom homes in prestigious desirable Areas. The rewards Patricia gained were endless and rewarding to assist families with the American dream of home ownership and business ownership. Patricia has been privileged to travel with her 2 beautiful and talented teen daughters Makenzie and Macie. Both girls have a background in acting, modeling, and singing and have participated in prestigious competitions such as American Idol and Ms Teen Texas. Patricia and her daughters are excited to be signed with Icon Studios Dallas, and all the amazing opportunities waiting for them. "What a Wonderful Privilege to be part of ICON Studios Dallas and watch Models Dreams unfold," Patricia exclaims. "Always be the "BEST" Version of Yourself and Always Believe in YOU and Dream BIG!"
Robert Anderson has spent the better part of his life making his personal dreams a reality. Born in the small town in Arkansas, Robert attended the University of Arkansas but left early to pursue an engineering position in New York. Though the opportunity was both engaging and stimulating, the call of something greater was too loud to ignore. For a time, Robert took up a serious modeling career and appeared in a nationally aired commercial for the Wingstop restaurant chain. Being in front the camera was a unique experience but he ultimately found more excitement behind the scenes. Working with others to create dynamic results meant working backstage at renowned and celebrated events such as the 2016 North Carolina International Pageant, Dallas Fashion Week in 2012, Jennifer Hobson’s 2012 Fire and Ice 2 and the ubiquitous Uptown Fashion Week as a part of New York City’s Fashion Week in 2013. In the pursuit of creating a better life and being the ever hungry traveler, Robert moved from New York, New Jersey, Massachusetts, Virginia, Florida, California and has finally found a home in Dallas, Texas with Icon Studios Dallas.