Meet the ICON Team
President, CEO, & Founder
Starting with nothing more than a dream and passion to help new artists get a start in the competitive entertainment business, Normita Joven created Icon Studios Dallas in June 2010 providing a vehicle to help all types of artists succeed in TV, film, modeling, promotions, and live events worldwide. Ms. Joven is a philanthropist who enjoys supporting charities, local artists, and community events. She is the corporate sponsor of such fashion shows and non-profit organizations as Runway Dallas (RWD), DFW Teen Fashion Week, Dallas Fashion Week, Miami in Dallas, Fire & Ice, Arc of Fashion, Citizens Development Center, Salvation Army, and many more. Normita feels honored and blessed to have been able to help so many artists fulfill their dreams and goals in creating a career in arts and entertainment, as well as create strong leaders and role models in the process.
Before creating Icon Studios Dallas, Ms. Joven enjoyed a career as a Marketing Manager and Executive Producer for fashion shows, in addition to producing and coordinating elite high-profile/VIP events. As a professional columnist and reporter for the 100 year old international fashion and beauty magazine, Beauty Fashion, headquartered in New York, Ms. Joven had the privilege of covering high profile events in the beauty industry for over 10 years interviewing such celebrities as Carlos Santana, Kim Kardashian, Jessica Simpson, and Sean Jean "P Diddy" Combs.
As an honors graduate from Southern Methodist University (SMU), Ms. Joven holds a Bachelors degree majoring in Broadcast Journalism and minoring in Womens Studies.
In order to keep up with the exciting pace of her position, Ms. Joven stays active physically and in the community. Her MMA training ranked her second in the State of Texas in Competitive Karate. She is currently working with an inner city Outreach Program teaching martial arts. Ms. Joven understands the entertainment field from every aspect. She has appeared in hundreds of commercials, television programs, films and commercial print. Most recently she was the fight choreographer for Maids.com international “Fighting Dirt with Elegance” campaign. Her background as a marketing and sales specialist, performer, journalist, producer and manager allows her to appreciate and facilitate the needs of any production. The slogan for Icon Studios Dallas is “Inspiring Artists to Live their Dreams,” and the goal is to motivate and empower people through the arts.
ICON Director of Talent
ICON Assistant Director
Danielle Fletcher's life has been an interesting one. Though she spent most of her life overseas, she found a love for acting and directing in middle school, and has pursued that dream ever since. Not only is she fluent in Spanish, but she is a lover of languages and writing, and graduated from UT-Dallas in winter of 2015 with a Bachelors in Arts and Performance. She made her directorial debut with The Complete Works of William Shakespeare Abridged in Spring of 2015 and has worked on countless theatrical productions throughout her young career. Mentored by Kathy Lingo, she is honored to be part of the ICON team managing the wesite development and talent submissions, and hopes to continue her career in directing, acting, and writing.
ICON Social Media Girl
Makenzie is a courageous artist. Being a young muse of many talents she is one exquisite creator in anything she does. She has worked in all areas of the industry, being a singer,actor,model & photographer. She has many passionate desires that drives her soulful ways. She and her sister Macie Ann are one dream team come true, being the social media girls for Icon studios Dallas as well as an Actress/Model in the Industry. Is the start of many wanderlust for this artist.
ICON Social Media Girl
ICON Talent and Location Acquisition
Gideon Swift is a mysterious man of many talents. Extremely likeable and ambitious, Gideon Swift is an performance artist, musician, art and fashion enthusiast, promoter, manager, and designer to name just a few of his many skills. Let us know what type of location you need for your next TV/film project, or what type of talent you are casting and Gideon Swift will probably know the answer! There is definitely never a dull moment when Gideon Swift is around. We are excited to have you as part of the ICON Team and definitely the ICON Family!
ICON Fashion Division
Robert Anderson has spent the better part of his life making his personal dreams a reality. Born in the small town in Arkansas, Robert attended the University of Arkansas but left early to pursue an engineering position in New York. Though the opportunity was both engaging and stimulating, the call of something greater was too loud to ignore. For a time, Robert took up a serious modeling career and appeared in a nationally aired commercial for the Wingstop restaurant chain. Being in front the camera was a unique experience but he ultimately found more excitement behind the scenes. Working with others to create dynamic results meant working backstage at renowned and celebrated events such as the 2016 North Carolina International Pageant, Dallas Fashion Week in 2012, Jennifer Hobson’s 2012 Fire and Ice 2 and the ubiquitous Uptown Fashion Week as a part of New York City’s Fashion Week in 2013. In the pursuit of creating a better life and being the ever hungry traveler, Robert moved from New York, New Jersey, Massachusetts, Virginia, Florida, California and has finally found a home in Dallas, Texas with Icon Studios Dallas.